HABITARE CHOICE 2025
Uurna at Habitare Choice 10.-14.9.2025
Press release / Habitare, published 26.8.2025
Featured at Habitare since 2022, the Habitare Choice area showcases phenomena and ideas that make responsible choices easier. Curated by interior stylist Susanna Vento, this year’s selection includes products that carry a meaning greater than themselves. Habitare, the leading furniture, design and interior event in the Nordics, will be held at the Helsinki Expo and Convention Centre from 10 to 14 September 2025.
From the very beginning, the popular Habitare Choice area has aimed to bring together and highlight ideas that support responsible decision-making.
“This time, Habitare Choice features products that carry a deeper meaning beyond their physical form and intended function. For example, Piilo, developed by Sari Niemi and designed by Pentagon Design, is a box created for smartphones. It teaches us that we don’t need our phones and devices constantly. When the phone is out of sight, our attention shifts to what truly matters, bringing clarity to the mind and depth to human encounters,” explains interior stylist Susanna Vento, the curator of Habitare Choice.
Another example she mentions is the Uurna collection by designer Saara Renvall, born from the need to explore the aesthetics of the final object a person owns. The collection, made entirely of wood and designed with ecological principles, features a minimalist and timeless design language, free from gendered or religious symbolism. Bold colors bring warmth and humanity to objects associated with death. The collection, manufactured in Finland, will be launched at Habitare Choice.
The area brings together over 20 companies and offers visitors workshops that include yoga, as well as hands-on activities like creating ceramics, flower bouquets, meadow seed mixes, and fragrances. Workshop partners include FloweRescue, Savilla, Sees, Suomen Niittysiemen, and yoga teacher, photographer Wilma Hetemaj. The area’s structures and furnishings are responsibly produced, with partners such as Bolon, Hiil, Kinnarps, and Uku.
